This will help you tell where the advice given is best applied

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Note: Many of this chapters tips are prefixed with either "Personal Profile" or "Company Pages," and some with both. This will help you tell where the advice given is best applied. Where there is no prefix, the tip is a more general hint about one of LinkedIns many features.

LinkedIn Profile Optimization

Personal Profile and Company Page: Fill them in completely

Make sure you fill out all of the sections on your LinkedIn profiles, and that you set up both a personal LinkedIn profile for you individually, and one that is specifically for your business - a LinkedIn Company Page. Either page might be the first port of call for a potential client, so youll want to make a good first impression.

Important personal profile sections

The Experience section is one of the most important parts of your personal LinkedIn profile, as you can really expand upon your current and past roles and responsibilities and your achievements. Its also a really good place for you to drop in some relevant keywords which will aid your chances of appearing higher in LinkedIns search. With a quick glance at your personal profile, visitors will know what you’ve done at each of your jobs, can learn more about you and determine whether you’re someone they want to connect with to foster a new professional relationship. To make a prospects job even easier, use short paragraphs or bullet-pointed lists. If you use bullets, start your sentences with verbs (past tense verbs for past positions, present tense verbs for present positions). Rather than state what you did, tell people what you accomplished or how you helped the business progress. The more concrete and quantifiable you can be here, the better. The Intro section as is also crucial, as it is your first opportunity to write an overview or statement about who you are and what you can offer your audience and a chance to show what makes you unique and desirable to prospective connections. Make sure your Intro expresses who you are as a person. Your company website or LinkedIn Company Page is there to tell people about your company, but your personal profile is there for LinkedIn users to learn more about you!

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